In the lead-up to Eid Al Adha and the arrival of Hajj pilgrims, Saudi Arabia is abuzz with the spirit of giving and reflection. This period, marked by thoughtful exchanges and sacrifice, sees fragrance playing a significant role in honoring guests and creating enduring memories. Ahmed Al Maghribi Perfumes, a luxury brand originating from the UAE, is seizing this opportunity with a campaign that aligns with these values. The brand is rolling out new launches, curated sets, and seasonal offers across their collection of Perfumes, Oud, Fragrance oils, and Home Fragrances, catering to the increased demand in the Kingdom of Saudi Arabia (KSA).
From its beginnings in the UAE, Ahmed Al Maghribi Perfumes has grown to become a recognized name across the Gulf Cooperation Council (GCC) and is now reaching a global audience. With over 190 stores, the brand is known for fusing Arabian heritage with modern sensibilities. Its diverse portfolio includes Dehn al Oud, Concentrated Oils, home fragrances, and meticulously curated Perfume Gift Sets. As the demand for perfumes surges during Hajj and Eid, the brand is expanding its reach through retail locations and digital platforms, making it easy for customers to purchase perfumes online.
This season, the brand debuts Flower Gris, a fragrance crafted for the occasion. This scent opens with a soft, clear profile and evolves into a steady, balanced trail ideal for both daily wear and gatherings. The composition underscores the brand’s focus on crafting long-lasting perfumes that are present without being overpowering. Another new release, Dulook, bridges the past and present by drawing on familiar elements and refining them into a modern structure. It embodies the depth typical of the best Arabic perfumes while maintaining a clean finish.
In addition to individual fragrances, Ahmed Al Maghribi Perfumes offers the YA HAAJJ gift set, designed specifically for those returning from Hajj. It serves as a gesture of appreciation and remembrance, available online as part of a broader selection of perfume gift sets intended for Eid visits, family gatherings, and spiritual gifting moments. The seasonal lineup also features Safa Marwah, Ya Taibah, and Labbaik Gift Sets, each inspired by the Hajj journey’s significance, incorporating a balanced mix of premium perfumes, oud, bakhoor, and concentrated oil for a complete fragrance experience.
To complement the season, the brand is offering up to 40 percent off on selected items across its stores and online platforms. These offers cater to the heightened interest in perfumes during this period in KSA, providing accessible options without compromising on quality. A senior executive at Ahmed Al Maghribi Perfumes stated that the campaign is purpose-driven, focusing on creating products that are easy to gift and meaningful to receive, rooted in tradition while ensuring luxury remains accessible. By aligning new launches with its established product catalog, which features both Oriental and Occidental fragrances, Ahmed Al Maghribi continues to meet the needs of customers seeking reliable perfumes during one of the most significant times of the year.